Constant improvement in our products and services to exceed the expectations of our customers and people.
Become a market-focused tire company providing superior products and services to end-users and to our channel partners, leading to superior returns for our shareholders.
“Protect Our Good Name”
For the better part of a century, Goodyear's corporate values have been centered on the phrase, "Protect Our Good Name."
Today, this is brought to life through developing a culture in which a committed and competitive team of associates can excel. These values are also manifested through our commitment to the products we sell and the consumers that rely on our products to help them in their daily journeys.